Blue Ocean Shift - Renée Mauborgne and W. Chan Kim

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Blue Ocean Shift is a roadmap to move you, your team, and your organization to new heights of confidence, market creation and growth. Whether you are a cash-strapped start-up or large, established company, non-profit or national government, you can SHIFT from cutthroat markets – red oceans – to wide-open new markets – or blue oceans of uncontested market space – by following a simple five-step process that brings your people along so they own and drive the process.


Originally published: 21 September 2017, Authors: W. Chan Kim, Renée Mauborgne, Genre: Autobiography, Print length: 336 pages, Language: English, Publisher: Hachette Books, Dimensions: 6.25 x 1.25 x 9.25 inches, ISBN-10: 0316314048, Hard Cover.


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