Lifestyle

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Blue Ocean Shift is a roadmap to move you, your team, and your organization to new heights of confidence, market creation and growth. Whether you are a cash-strapped start-up or large, established company, non-profit or national government, you can SHIFT from cutthroat markets – red oceans – to wide-open new markets – or blue oceans of uncontested market space – by following a simple five-step process that brings your people along so they own and drive the process.